Saluma is a Moroccan-American archivist, photographer, motion designer, and aspiring curator shaped by culture and curiosity. Her artistic practice and interest in fashion studies, which she plans to further develop through a Master’s degree in Fashion Studies at Parsons Paris, originated in an early exploration of identity through the digital archives of the internet, from her family’s living room. For many in the diaspora, including Saluma, the internet and social media have become spaces to ask questions their parents could not answer after leaving their country of origin. What do girls my age wear there? What music do they listen to? What films do they watch? These online explorations, ranging from fashion forums and runway videos on YouTube to vintage blogs, helped her better understand herself and grasp the complex, multifaceted nature of Pan-African identity. This self-directed research became the foundation of her academic and artistic practice.
As an artist-in-residence at the Fondation des États-Unis, Saluma’s work continues to evolve at the intersection of personal memory and public storytelling. She explores the North African diaspora through archival practices, translating its cultural and fashion histories into immersive projects. Her goal is to bring a critical, culturally grounded perspective to the creative industries by centering the voices and aesthetics of the African diaspora through campaigns, exhibitions, and publications.